November 2015

You wouldn’t know it to look at the numbers—with double digit growth since 2012—but Verify CEO, Michael Howe, is a big fan of failure. "At the end of the day," he says, "it’s the one thing you truly own." Needless to say, the key is...

A popular trend in the pharma industry’s approach to serialization is to run a pilot program to gain education and experience about how to operate in a serialized world. We’re all for the concept of pilots and agree they provide invaluable experience. However, we have...

Brand equity. It’s what makes a simple t-shirt worth $50 instead of $8.99. Unfortunately, it’s also the single biggest driver of counterfeiting, piracy and grey market diversion. In that sense, it’s a double-edged sword. Products with more brand equity command higher prices, but they also...

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