December 2015

Jason Geyen, senior vice president of product development, doesn’t brag. In fact, talking about himself may be his least favorite subject. “You know that guy in the beer commercial -- the world’s most interesting man?" he asks. "I’m the total opposite of that guy.” Clearly, he’d...

Targeted marketing—offering the right incentive to the right consumer at the right time—has proven to be a sound economic investment. In fact, brands that reward their consumers with “just right” offers acquire and convert more consumers, use their marketing spend more efficiently and ultimately experience...

According to Adobe’s Digital Index, which tracks online consumer spending, this year’s “Cyber Monday” (November 30th, 2015) marked the largest online shopping day in U.S. history. In fact, with over $3.09 billion in online revenue on that one day alone, from-home and mobile buying accounted...

Translate »