Anti-Counterfeiting

The Verify Brand team recently traveled to Arlington, Virginia to attend IQPC’s 17th Anti-Counterfeiting and Brand Protection Summit. Throughout the two-day event, the team met with leaders in intellectual property and anti-counterfeiting to discuss the need for continued investments in a cohesive brand protection strategy. LEXMARK...

Conventional wisdom states that an automobile is the second biggest investment a consumer makes, aside from the purchase of their home. Unsurprisingly, many drivers develop a strong affinity for their vehicle, which often becomes “part of the family.” Certainly, at its heart, a vehicle is...

Last week, we blogged about how brands can boost their bottom line when they leverage our technology platform to pull counterfeit electronics components off the market. In this blog post, we'll highlight the problem of returns fraud. Perhaps even worse than buyers who mistakenly purchase counterfeit...

Challenges with counterfeit chemicals have long troubled the industry, driving some industry leaders to call for increased brand protection and security tools. Counterfeit products create extra competition, while low-quality fakes damage consumer confidence in a brand’s value. Chemical companies can use a variety of supply chain...

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