Grey Market Diversion

If you’re a pharma manufacturer, CMO, 3PL, wholesaler, dispenser or other organization impacted by the latest serialization requirements, you’ve probably got a number of software vendors knocking at your door. We think this is a good thing - and we love healthy competition because it...

The Verify Brand team recently traveled to Arlington, Virginia to attend IQPC’s 17th Anti-Counterfeiting and Brand Protection Summit. Throughout the two-day event, the team met with leaders in intellectual property and anti-counterfeiting to discuss the need for continued investments in a cohesive brand protection strategy. LEXMARK...

Conventional wisdom states that an automobile is the second biggest investment a consumer makes, aside from the purchase of their home. Unsurprisingly, many drivers develop a strong affinity for their vehicle, which often becomes “part of the family.” Certainly, at its heart, a vehicle is...

As high-end clothing brands grow their global presence, the risk of grey market diversion also increases, sometimes exponentially. So, what is “grey market diversion,” and more importantly, how can brand owners fight back? First, a definition: grey market goods, also known as “parallel imports,” are genuine...

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