Serialization Software Blog

In its 2016 report on worldwide pharmaceutical track and trace software vendors, the International Data Corporation (IDC), a global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets, has ranked Verify Brand among the 10 best pharmaceutical track &...

Conventional wisdom states that an automobile is the second biggest investment a consumer makes, aside from the purchase of their home. Unsurprisingly, many drivers develop a strong affinity for their vehicle, which often becomes “part of the family.” Certainly, at its heart, a vehicle is...

Verify Brand is pleased to sponsor IQPC's third annual Pharmaceutical Traceability Forum in Philadelphia May 23-25, 2016, where our serialization and traceability experts will be on hand to demonstrate how our enterprise software helps pharma manufacturers successfully meet their DQSA compliance needs. With global drug counterfeiting on the...

With the first round of DQSA regulations in place as of January 1, 2015—and the next set coming in 2017—it’s high time that pharmaceutical manufacturers and their business partners objectively assess their readiness. Waiting is no longer an option. At the same time, recklessly rushing...

The Drug Quality Security Act (DQSA), which includes in Title II the Drug Supply Chain Security Act (DSCSA), is designed to maximize consumer safety by standardizing track and trace requirements and overall supply chain security. With the first round of regulations in place (as of January...

Since 2004, Verify Brand has helped brand owners in a variety of verticals deploy simple, effective serialization tools to combat counterfeiting and supply chain diversion. For more than a decade, we've helped our clients build and activate successful brand protection programs in the electronics, automotive, life...

Jason Geyen, senior vice president of product development, doesn’t brag. In fact, talking about himself may be his least favorite subject. “You know that guy in the beer commercial -- the world’s most interesting man?" he asks. "I’m the total opposite of that guy.” Clearly, he’d...

Targeted marketing—offering the right incentive to the right consumer at the right time—has proven to be a sound economic investment. In fact, brands that reward their consumers with “just right” offers acquire and convert more consumers, use their marketing spend more efficiently and ultimately experience...

According to Adobe’s Digital Index, which tracks online consumer spending, this year’s “Cyber Monday” (November 30th, 2015) marked the largest online shopping day in U.S. history. In fact, with over $3.09 billion in online revenue on that one day alone, from-home and mobile buying accounted...

You wouldn’t know it to look at the numbers—with double digit growth since 2012—but Verify CEO, Michael Howe, is a big fan of failure. "At the end of the day," he says, "it’s the one thing you truly own." Needless to say, the key is...

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