Serialization Software Blog

Jason Geyen, senior vice president of product development, doesn’t brag. In fact, talking about himself may be his least favorite subject. “You know that guy in the beer commercial -- the world’s most interesting man?" he asks. "I’m the total opposite of that guy.” Clearly, he’d...

Targeted marketing—offering the right incentive to the right consumer at the right time—has proven to be a sound economic investment. In fact, brands that reward their consumers with “just right” offers acquire and convert more consumers, use their marketing spend more efficiently and ultimately experience...

According to Adobe’s Digital Index, which tracks online consumer spending, this year’s “Cyber Monday” (November 30th, 2015) marked the largest online shopping day in U.S. history. In fact, with over $3.09 billion in online revenue on that one day alone, from-home and mobile buying accounted...

You wouldn’t know it to look at the numbers—with double digit growth since 2012—but Verify CEO, Michael Howe, is a big fan of failure. "At the end of the day," he says, "it’s the one thing you truly own." Needless to say, the key is...

A popular trend in the pharma industry’s approach to serialization is to run a pilot program to gain education and experience about how to operate in a serialized world. We’re all for the concept of pilots and agree they provide invaluable experience. However, we have...

Brand equity. It’s what makes a simple t-shirt worth $50 instead of $8.99. Unfortunately, it’s also the single biggest driver of counterfeiting, piracy and grey market diversion. In that sense, it’s a double-edged sword. Products with more brand equity command higher prices, but they also...

Last week, we blogged about how brands can boost their bottom line when they leverage our technology platform to pull counterfeit electronics components off the market. In this blog post, we'll highlight the problem of returns fraud. Perhaps even worse than buyers who mistakenly purchase counterfeit...

Translate »