Serialization Software Blog

Challenges with counterfeit chemicals have long troubled the industry, driving some industry leaders to call for increased brand protection and security tools. Counterfeit products create extra competition, while low-quality fakes damage consumer confidence in a brand’s value. Chemical companies can use a variety of supply chain...

As high-end clothing brands grow their global presence, the risk of grey market diversion also increases, sometimes exponentially. So, what is “grey market diversion,” and more importantly, how can brand owners fight back? First, a definition: grey market goods, also known as “parallel imports,” are genuine...

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