Serialization Software Blog

A popular trend in the pharma industry’s approach to serialization is to run a pilot program to gain education and experience about how to operate in a serialized world. We’re all for the concept of pilots and agree they provide invaluable experience. However, we have...

Brand equity. It’s what makes a simple t-shirt worth $50 instead of $8.99. Unfortunately, it’s also the single biggest driver of counterfeiting, piracy and grey market diversion. In that sense, it’s a double-edged sword. Products with more brand equity command higher prices, but they also...

Last week, we blogged about how brands can boost their bottom line when they leverage our technology platform to pull counterfeit electronics components off the market. In this blog post, we'll highlight the problem of returns fraud. Perhaps even worse than buyers who mistakenly purchase counterfeit...

Challenges with counterfeit chemicals have long troubled the industry, driving some industry leaders to call for increased brand protection and security tools. Counterfeit products create extra competition, while low-quality fakes damage consumer confidence in a brand’s value. Chemical companies can use a variety of supply chain...

As high-end clothing brands grow their global presence, the risk of grey market diversion also increases, sometimes exponentially. So, what is “grey market diversion,” and more importantly, how can brand owners fight back? First, a definition: grey market goods, also known as “parallel imports,” are genuine...

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