Serialization Software Blog

With the first round of DQSA regulations in place as of January 1, 2015—and the next set coming in 2017—it’s high time that pharmaceutical manufacturers and their business partners objectively assess their readiness. Waiting is no longer an option. At the same time, recklessly rushing...

The Drug Quality Security Act (DQSA), which includes in Title II the Drug Supply Chain Security Act (DSCSA), is designed to maximize consumer safety by standardizing track and trace requirements and overall supply chain security. With the first round of regulations in place (as of January...

Since 2004, Verify Brand has helped brand owners in a variety of verticals deploy simple, effective serialization tools to combat counterfeiting and supply chain diversion. For more than a decade, we've helped our clients build and activate successful brand protection programs in the electronics, automotive, life...

Jason Geyen, senior vice president of product development, doesn’t brag. In fact, talking about himself may be his least favorite subject. “You know that guy in the beer commercial -- the world’s most interesting man?" he asks. "I’m the total opposite of that guy.” Clearly, he’d...

Targeted marketing—offering the right incentive to the right consumer at the right time—has proven to be a sound economic investment. In fact, brands that reward their consumers with “just right” offers acquire and convert more consumers, use their marketing spend more efficiently and ultimately experience...

According to Adobe’s Digital Index, which tracks online consumer spending, this year’s “Cyber Monday” (November 30th, 2015) marked the largest online shopping day in U.S. history. In fact, with over $3.09 billion in online revenue on that one day alone, from-home and mobile buying accounted...

You wouldn’t know it to look at the numbers—with double digit growth since 2012—but Verify CEO, Michael Howe, is a big fan of failure. "At the end of the day," he says, "it’s the one thing you truly own." Needless to say, the key is...

A popular trend in the pharma industry’s approach to serialization is to run a pilot program to gain education and experience about how to operate in a serialized world. We’re all for the concept of pilots and agree they provide invaluable experience. However, we have...

Brand equity. It’s what makes a simple t-shirt worth $50 instead of $8.99. Unfortunately, it’s also the single biggest driver of counterfeiting, piracy and grey market diversion. In that sense, it’s a double-edged sword. Products with more brand equity command higher prices, but they also...

Translate »