Serialization Software Blog

According to Adobe’s Digital Index, which tracks online consumer spending, this year’s “Cyber Monday” (November 30th, 2015) marked the largest online shopping day in U.S. history. In fact, with over $3.09 billion in online revenue on that one day alone, from-home and mobile buying accounted...

You wouldn’t know it to look at the numbers—with double digit growth since 2012—but Verify CEO, Michael Howe, is a big fan of failure. "At the end of the day," he says, "it’s the one thing you truly own." Needless to say, the key is...

A popular trend in the pharma industry’s approach to serialization is to run a pilot program to gain education and experience about how to operate in a serialized world. We’re all for the concept of pilots and agree they provide invaluable experience. However, we have...

Brand equity. It’s what makes a simple t-shirt worth $50 instead of $8.99. Unfortunately, it’s also the single biggest driver of counterfeiting, piracy and grey market diversion. In that sense, it’s a double-edged sword. Products with more brand equity command higher prices, but they also...

Last week, we blogged about how brands can boost their bottom line when they leverage our technology platform to pull counterfeit electronics components off the market. In this blog post, we'll highlight the problem of returns fraud. Perhaps even worse than buyers who mistakenly purchase counterfeit...

Challenges with counterfeit chemicals have long troubled the industry, driving some industry leaders to call for increased brand protection and security tools. Counterfeit products create extra competition, while low-quality fakes damage consumer confidence in a brand’s value. Chemical companies can use a variety of supply chain...

As high-end clothing brands grow their global presence, the risk of grey market diversion also increases, sometimes exponentially. So, what is “grey market diversion,” and more importantly, how can brand owners fight back? First, a definition: grey market goods, also known as “parallel imports,” are genuine...

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