Unique Serialization

Choosing a pharma serialization provider can be tricky. You may have a variety of trading partners that have already selected a serialization software provider and are wondering if you should sign on with your trading partners' serialization vendor to simplify the implementation process. The critical question...

A common claim made by some serialization vendors is that it’s important – some say necessary – to leverage solutions that use only NoSQL database technologies. In fact, they claim that using a relational database is a recipe for failure. But don’t be fooled; this...

Jason Geyen, senior vice president of product development, doesn’t brag. In fact, talking about himself may be his least favorite subject. “You know that guy in the beer commercial -- the world’s most interesting man?" he asks. "I’m the total opposite of that guy.” Clearly, he’d...

Brand equity. It’s what makes a simple t-shirt worth $50 instead of $8.99. Unfortunately, it’s also the single biggest driver of counterfeiting, piracy and grey market diversion. In that sense, it’s a double-edged sword. Products with more brand equity command higher prices, but they also...

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