Pharma serialization

CMO Serialization Workshop: Verify Brand’s Top Takeaways

The Verify Brand team was in Charlotte, North Carolina last week, where we attended the CMO Serialization Workshop co-presented by Optel and Domino. The event attracted dozens of pharma organizations and combined useful interactive sessions with ample networking opportunities. Verify Brand’s Haris Kamal and Taylor Burns had several takeaways from the two-day workshop, and the biggest one was that time is running out to choose a solution provider to meet upcoming compliance deadlines. Below are a few of the key features CMOs are looking for in an EPCIS/data management solution.

  • High level of customer service. We cannot overstate the importance of great customer service when selecting a solution provider. With the clock running down on serialization deadlines, experience, know-how and responsiveness will ensure that your serialization projects are executed flawlessly. At Verify Brand, we’re laser-focused on maintaining a high level of customer service and satisfaction. The continuous addition of qualified, experienced serialization professionals to our pharma team is a testament to our customer-centric approach.
  • Standards-based connection with trading partners. There’s no way around it: fast and efficient serialization requires adherence to standards. Not only do standards ensure compatibility, they eliminate the heavy mapping fees pharma organizations have to pay when solution providers require them to use proprietary networks. Verify Brand supports the EPCIS 1.0, 1.1 and 1.2 standards. This support, as well as our support for multiple protocols, allows us deliver the fastest path to compliance.
  • Ability to handle US and EU serialization projects. CPOs and pharma manufacturers say they’re interested in leveraging serialization solutions that can help them meet compliance requirements for the Drug Quality Security Act (DQSA) and the Falsified Medicines Directive (FMD). Verify Brand is an EPCIS/data management solution provider with the capability to support DSCSA / DQSA as well as emerging global serialization requirements.
  • Validation support. CMOs are looking for solution providers that can ensure that this important step — installation, testing, protocol execution, and documentation approvals — goes smoothly. Verify Brand demonstrates our commitment to quality through the comprehensive validation support we provide to our pharma customers.

To get over the compliance finish line faster, with less hassle, and with a lower total cost of ownership, pharma companies should choose a solution provider that is the best possible fit. Look for a combination of broad serialization experience, a standards-based approach, a flexible platform, and excellent customer support — and be sure to ask for references from existing clients that demonstrate best-in-class customer service and validation support.

Since we began servicing our first customers more than a decade ago, Verify Brand has embraced the values of transparency and exemplary customer service. Learn more about why our serialization and traceability solution is the best choice and schedule a demo of our software.


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