A leading electronics accessories brand discovered counterfeit products circulating widely throughout the global market place, leading to lost revenue on authentic products and driving an increase in a variety of operational costs. The fake products were made with low-quality materials and often failed, which damaged consumer confidence in the brand. Yet, the counterfeits were nearly indistinguishable from genuine products, creating challenges in identifying fake products during warranty and returns processes.

In response, the brand sought out solutions to quickly and easily identify individual genuine products as unique items. These priorities led to an exhaustive review of technologies including secure serialization, digital authentication and traceability. Verify Brand was selected due to our industry-leading experience, platform capabilities, ease of use and cost-effective solution.

Learn how this leading electronics accessories brand leverages Verify Brand’s software for anti-counterfeiting and brand protection.

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