A global brand with a successful loyalty program needed to find new ways to increase its market share and enhance its consumer engagement. One shortcoming of the rewards program was that members could only earn points for their purchases in the brand’s specialty retail stores using a registered card. When they bought the brand’s products in grocery stores or other wholesale channels, they didn’t earn points.

The brand leveraged Verify Brand’s loyalty retail channel expansion module to double the members in its loyalty program within a year.

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