When this leading mattress manufacturer donated mattresses to victims of hurricane Katrina, they chose to use a reputable third party that specialized in distributing charitable donations. Instead, the third party illegally diverted and sold thousands of the mattresses to another distributor for profit. Although the manufacturer had previous and ongoing issues with product diversion, this extreme case justified a thorough review of supply chain security technologies and a high-priority project to implement a solution across the brand.
After reviewing a variety of technologies and solutions, the manufacturer contracted with OPTEL’s Verify Brand Software as the industry leader in providing supply chain security and visibility. This global leader in the mattress industry uses the Verify Brand Software to protect their revenues and profitability from grey-market diversion and other key brand protection challenges.
Download the case study to learn more about the challenge they faced, the solution the Verify Brand Software delivered and the impact its had on our customer.Download Case Study