When this leading mattress manufacturer donated mattresses to victims of hurricane Katrina, they chose to use a reputable third party that specialized in distributing charitable donations. Instead, the third party illegally diverted and sold thousands of the mattresses to another distributor for profit. Although the manufacturer had previous and ongoing issues with product diversion, this extreme case justified a thorough review of supply chain security technologies and a high-priority project to implement a solution across the brand.
After reviewing a variety of technologies and solutions, the manufacturer contracted with Verify Brand as the industry leader in providing supply chain security and visibility. This global leader in the mattress industry uses Verify Brand to protect their revenues and profitability from grey-market diversion and other key brand protection challenges.
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