Brand protection solutions can drive a return on investment (ROI) through new sales, better customer loyalty, supply chain efficiency gains, fraud reduction and operational cost savings. This white paper outlines how brand owners can create the strongest return on investment when they use serialization, digital product authentication and track & trace.

Most brand protection and anti-counterfeiting initiatives focus on increasing enforcement activities like investigations, seizures and litigations to create a return on investment. Companies can also leverage brand protection and anti-counterfeiting tools in supply chain initiatives, operational processes and marketing campaigns to drive the highest ROI.

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