A multi-billion dollar subsidiary of a Fortune 50 company and global supplier of medical products experienced serious brand confidence issues when patient fatalities resulted from the use of what appeared to be their product. An internal investigation revealed the tainted product was actually part of a professional and wide-spread counterfeiting operation.
In response, the company conducted a thorough review of anti-counterfeiting and product authentication technologies. Multiple physical security packaging approaches were implemented with little or no impact on counterfeiting, so the company turned to a more reliable and cost-effective solution. The company approached Verify Brand as the industry leader in serialization, traceability and product authentication.
Learn more about how Verify Brand delivered a solution to protect their consumers and their brand image in this case study.Download Case Study