Brand protection and supply chain security are of critical importance to most corporations, yet only a few have begun to fully understand how traditional security measures are enhanced by software services and IT solutions. Software solutions for secure mass serialization, product authentication and item-level traceability are powerful tools brands can leverage for protecting their profitability in the face of counterfeiting, grey market diversion and other common brand protection challenges. Each of those software tools can drive profitability through a number of use cases, which depend on a brand’s unique products, supply chain and operational processes.

A clear understanding of secure mass serialization, product authentication and traceability can help brand owners create the best strategies for promoting and protecting their brand. This whitepaper outlines a basic definition for those three software tools and provides a brief overview of their application to some common brand protection challenges.

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