serialization data

VB in the News: How Analytical Methods are Helping Uncover Counterfeit Pesticides

Verify Brand’s insights on using serialization data to prevent counterfeiting were recently featured in an online Lab Manager article, “How Analytical Methods are Helping Uncover Counterfeit Pesticides.” The health and sciences publication reached out to Verify Brand’s senior vice president of professional services, Curt Tomhave, regarding Verify Brand’s best-in-class serialization and track and trace software and how it can combat global counterfeiting in the pesticide industry.

Tomhave addresses how the Verify Brand Platform delivers supply chain security and brand protection by generating data-driven insights into a product’s manufacturing, distribution and authentication history and offers a real-time, detailed road map of everywhere your product has been.

“While digital authentication and track and trace may not guarantee beyond a shadow of a doubt that the product attached to the unique identifier is genuine, it gives the consumer greatly increased confidence that the product is authentic, and provides the brand owner with tools to investigate an illegitimate source.”

Read the full article here, and learn more about how Verify Brand can help companies increase visibility into every product’s personal history with verifiable data.

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