Meet Verify Brand’s Serialization Expert, Bill Romano

Verify Brand’s serialization expert, Bill Romano loves dogs. He’s got two of his own right now—a chocolate lab and a yellow lab—and he volunteers at the Society for the Prevention of Cruelty to Animals (SPCA).

“There’s this ad for the New York lottery,” he says. “It’s basically a series of these beautiful, slow motion shots of a guy walking eight or ten dogs at one time, and he’s got this huge grin on his face. A graphic comes up that says, ‘If you won $1,000 a day for life, how would you spend it?’ And I’ve got to say, I want to be that guy!” He laughs, “I’d spend more time volunteering to walk dogs at the SPCA.”

Aside from his love of dogs, what defines Bill is that he’s genuinely nice and good at breaking things down, demystifying complex problems and systems. “Keep it simple,” he laughs. “That’s my mantra. When I’m out and about and people ask me what I do, the first thing I say is, think of your social security card, nearly from birth everyone is given a unique number that identifies you as you. I help pharmaceutical companies create a safer, more secure marketplace for consumers by generating and tracking that kind of secure unique identifier on their saleable products. And immediately they understand it.”

It’s that kind of honest, straightforward assessment that attracted Verify Brand to Bill in the first place. Sure, we were impressed with his experience: he’s got more than 25 years of experience across the life sciences and software industries, having worked along the way in sales, revenue management, and market planning, but a lot of people have that.

The differentiator is Bill’s passion. He loves what he does, and he wants to make a difference and drive meaningful impact.

“To be totally honest, I fell into this business,” he says. “I started in pharmaceutical sales, and transitioned to medical equipment. It’s a constant learning environment and I love that. I still find it fascinating. But beyond all of that, it’s for the greater good. We keep the supply chain safe, and in doing that we help people lead better lives by mitigating the effects of disease.”

He pauses thoughtfully. “That’s what gets me out of bed in the morning.”

Drop Bill a line so he can show you how our best-in-class serialization and traceability software can get you over the compliance finish line faster and with less hassle.

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