serialization software network

There is only one true universal network, and we’re part of it

Thanks to our standards-based software, we’re fully connected to all your trading partners, and we don’t charge extra fees to connect.

If you’re in the pharmaceutical industry and need to comply with government regulations, you’re probably aware that wherever your organization sits in the supply chain, you’ll be handling a serialized data workflow. To support that workflow, you’ll need software to communicate data to trading partners and keep track of relevant activity. How you connect with your supply chain partners in a serialized workflow has a major impact on the implementation time, reliability and cost of your program.

In order to exchange serialization data, pharma supply chain trading partners connect and communicate with each other through a system of networks. Transmitting serialization data via a network works very much like email. Email uses standard formats for addresses and messaging. It ensures messages can be exchanged even when two parties use different email services. Another example is telecommunications: it makes no difference whether you use AT&T and your friend uses Verizon. Wireless transmission standards ensure that you can easily speak to one another, regardless of your carrier.

The most efficient and effective way to transmit serialization data is using a universal messaging format and language. EPCIS is the international message standard, which was developed by GS1. Serialization software that uses EPCIS can typically connect to any trading partners in a matter of hours, a process that can otherwise take weeks with proprietary formats (i.e., messaging formats that don’t use EPCIS). It’s also the most reliable way to exchange serialization data; the EPCIS format has been proven across thousands of companies in a variety of industries.

In the absence of EPCIS standards, the serialization provider has to translate messages into its own proprietary format. This can make adding and maintaining connections with trading partners a difficult and time-consuming process. For example, if you happen to be a large contract packager that uses a serialization software with a proprietary messaging format, you’re limited in how you can exchange data with your trading partners/brand owners/marketing authorisation holder (MAH). Further, if your serialization software can’t provide the brand owner with reports for end-of-life events, damaged products, or information about destruction of serial numbers, you are delivering poor customer service and are exposing both yourself and your customer to significant risk.

Conversely, CMOs that offer ease of integration and connections via multiple protocols and formats are more valuable to the MAH, because they can provide more data to their customers, such as customer and market-specific data. In doing so, CMOs can provide a higher level of customer service and gain a major advantage over their competitors.

Verify Brand’s serialization software empowers our customers to speak with all supply chain trading partners using a full vocabulary (i.e., we support a full set of EPCIS events built on the core business vocabulary) — what we call full reconciliation. Not only can we exchange a full set of data with your trading partners, our software is the only EPCIS solution that provides real-time, smart supply chain reporting and advanced analytics to improve your business operations and deliver an increased ROI on your serialization investment.

And unlike some of our competitors, Verify Brand does not charge mapping fees to connect to your supply chain partners. So ask yourself: is your serialization software provider’s “network” limiting your ability to connect and exchange data with your trading partners or – worse yet – hindering your ability to serve your customers? Contact us to learn how Verify Brand’s fully connected, full reconciliation serialization software with the lowest total cost of ownership creates a competitive advantage for our customers.


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